NIU GROUP
Niu Group offers Alternative Financing to SMEs to Ensure Business Continuity and Growth
Our Services
Your partner in invoice financing, venture funding, and secured business loans.
Invoice Financing
Helping SMEs unlock immediate cash flow by advancing against outstanding invoices.
Invoice Financing
Providing venture capital and short-term loans to support business growth and expansion.
Invoice Financing
Offering a property-backed financing solutions with flexible repayment options.
Our Business Divisions
Three specialized entities delivering trusted financing solutions for Malaysia’s SMEs.
NIU TRADING SDN BHD
Niu Trading Sdn Bhd specializes in providing invoice financing solutions to support Malaysian companies, particularly those with established connections or contracts with Government agencies, Public Listed Companies (PLCs), and High Net Worth organizations.
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Financing Type Solution:
SMEs can receive immediate cash advances against their outstanding invoices helping them manage cash flow more effectively.
NIU ASSETS SDN BHD
Niu Assets Sdn Bhd offers secured financing solutions for business owners seeking capital through property-based collateral. Eligible properties include non-Malay Reserve Land, freehold properties, and other approved land types such as alienated land, while exclusions apply to leasehold, agricultural, and Malay Reserve Land.
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Financing Type Solution:
Business owners can obtain secured financing by pledging their property as collateral, borrowing up to 40% of its value with upfront interest and monthly repayments.
NIU VENTURES SDN BHD
Niu Ventures Sdn Bhd provides venture capital and bridge financing solutions to Malaysia-based companies, with a focus on the Oil & Gas sector and businesses engaged in government contracts, including PLCs, GLCs, and MCMC-related projects.
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Financing Type Solution:
VC and short-term mezzanine financing to SMEs in exchange for a small equity stake.
Behind the Leadership
ASMI HARON , CEO OF NIU GROUP OF COMPANIES
A very knowledgeable banker with 22 years of experience with Malaysia’s leading bank with several awards in various categories. After leaving the bank, he joined a Tier 1 manufacturer and supplier in automotive components as the Marketing and New Business Development Manager.
He has been around the globe in promoting the company’s product and establishing business partners in the UK. He has been in several other industries in palm oil plantation, automotive dealership, and financing company. Marketing and structuring of business plan / strategies are his forte. He is also very independent and has a good drive in achieving goals and challenges.
Your Trusted Financing Partner
From invoice financing to property-backed loans, we’re here to support your journey.
Book A Consultation
For full details on how our financing solutions can support your business growth, please get in touch with our team.
Office
L3-1 Wisma LYL, No 12 Jalan 51A/223, Seksyen 51A, 46100 Petaling Jaya, Selangor.
Contact
Phone: +603 76124322
Email: enquiry@citadelgroup.com.my